Search results for neutral density

How to Fix GoPro Rolling Shutter Distortion

How to Fix GoPro Rolling Shutter Distortion

Rolling shutter is the bane of DSLR filmmaking and digital film in general. Both rolling shutter and moiré can take great footage…

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Lightcraft Workshop Announces USB Follow Focus Controller for Canon Cameras

Lightcraft Workshop has just released a low cost USB Follow Focus Controller for Canon Cameras. I have mentioned LCW before…

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Controlling Depth of Field

Controlling Depth of Field

I suppose we all look at the world through the lens of our own experience. Coming from a stills background…

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Bike Repair Spot

Bike Repair Spot

After the success of our Tour de France commercial we decided to extend the campaign. Our market analysis had shown that one of the main reasons folks don’t get into biking is that it is uncomfortable. We used only 30 seconds in our first spot to successfully explain how Reser can help anyone feel comfortable on a bike with the help of their professional fitters. That spot appealed to the fitness enthusiast. For our second spot we wanted to broaden our audience to anyone who had a bike. Reser’s repair shop saw lots of activity after our second spot aired. Folks brought bikes in for repair, bought bike equipment shopping and some upgraded to new bikes.