Save Gas, Get Fit, Ride a Bike, Edited on Final Cut Pro X
Reser Bicycle Outfitters was looking for another angle to promote their bike shop. I came up with the idea to try to ride the wave of discontent and frustration concerning today’s rising gas prices. So this spot was born and begins airing today during the Tour de France.
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Join the Fun with Reser Bicycle Outfitters
Here is our latest 30 second spot for Reser Bicycle in the Join the Fun Series. It is a combo of the two 15 second spots with a new sound track, voice over, transitions and graphics. This was shot in two parts, mountain bike and road bike sequences. You can get the stories behind each by clicking on these BTS links for Join the Fun on a Mountain Bike and Join the Fun on a Road Bike.
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Join the Fun on a Road Bike
Here is another 15 second spot for Reser Bicycle Outfitters in Newport, KY. Filmed on their Tuesday night ride June 28, 2011. All shots were “live” and done in one take. First shot in Newport, 2nd shot in Silver Grove, 3rd shot in Fort Thomas and 4th shot in Camp Springs, KY. Actually shot in this order: 1, 3, 2, 4.
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Join the Fun on a Mountain Bike
We shot this 15 second spot at Devou Park in Covington, Kentucky. We were under a tight schedule and were waiting for a dry day. Finally the day arrived, the rain stopped, the bikers assembled and crew arrive up at 8:00 AM.
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Bike Repair Spot
After the success of our Tour de France commercial we decided to extend the campaign. Our market analysis had shown that one of the main reasons folks don’t get into biking is that it is uncomfortable. We used only 30 seconds in our first spot to successfully explain how Reser can help anyone feel comfortable on a bike with the help of their professional fitters.
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Tour de France
Reser Bicycle came to me a couple of weeks before last year’s Tour de France and we did some brainstorming about capitalizing on the Tour’s popularity. We talked about putting together a TV spot, but they were told by a competing marketing firm it would be prohibitive financially and impossible with such a short lead time.
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