Tour de France

Tour de France

Reser Bicycle came to me a couple of weeks before last year’s Tour de France and we did some brainstorming about capitalizing on the Tour’s popularity. We talked about putting together a TV spot, but they were told by a competing marketing firm it would be prohibitive financially and impossible with such a short lead time.

With just days before the Tour to work with I did a market analysis, wrote a script, filmed and edited a commercial that ran every day through July. It was fun and its freshness stood out from all the over-produced commercials. More importantly, it brought customers in the door and sold bikes.

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