Join the Fun with Reser Bicycle Outfitters
Here is our latest 30 second spot for Reser Bicycle in the Join the Fun Series. It is a combo of the two 15 second spots with a new sound track, voice over, transitions and graphics. This was shot in two parts, mountain bike and road bike sequences. You can get the stories behind each by clicking on these BTS links for Join the Fun on a Mountain Bike and Join the Fun on a Road Bike.
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Moonrise Over the Grand Canyon
This was my first starlight time lapse attempt. Being enamored of Tom Lowe’s TimeScapes I wanted to give it a try. My family was traveling on our way back from Monument Valley and spent an afternoon and night at the North Rim of the Grand Canyon.
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Join the Fun on a Road Bike
Here is another 15 second spot for Reser Bicycle Outfitters in Newport, KY. Filmed on their Tuesday night ride June 28, 2011. All shots were “live” and done in one take. First shot in Newport, 2nd shot in Silver Grove, 3rd shot in Fort Thomas and 4th shot in Camp Springs, KY. Actually shot in this order: 1, 3, 2, 4.
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Join the Fun on a Mountain Bike
We shot this 15 second spot at Devou Park in Covington, Kentucky. We were under a tight schedule and were waiting for a dry day. Finally the day arrived, the rain stopped, the bikers assembled and crew arrive up at 8:00 AM.
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Bike Repair Spot
After the success of our Tour de France commercial we decided to extend the campaign. Our market analysis had shown that one of the main reasons folks don’t get into biking is that it is uncomfortable. We used only 30 seconds in our first spot to successfully explain how Reser can help anyone feel comfortable on a bike with the help of their professional fitters.
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Women’s Full Moon Bicycle Ride
Last October I was sitting in my office on a Friday afternoon and I realized one of my favorite clients was getting ready to have a moonlight bike ride for their customers. I thought it would be good to show up and test out the low light abilities of my new Canon 5D Mark II. I thought I would just get a couple quick takes, but instead shot the entire evening by available light. The resulting short film has been very popular with their clients:
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