Back in June I became number 2014 to sign the following petition and the numbers are rising even as I write this post. You can sign the petition yourself at http://www.petitiononline.com/finalcut/.Read More »
I am not going to spend time here decrying Final Cut Pro X. There are plenty of others that are doing that. I am sure that there are many iMovie customers who will love the features in FCPX. What user of Final Cut Studio wouldn’t love 64 bit architecture, the speed, background rendering and many of the new features? If they had just added 64 bit and background rendering and put out a new release professionals would be jumping for joy. However, since FCPX is incompatible with previous projects it leaves us in the lurch.Read More »
Getting a refund is not as simple as going to the Apple Store. Since you bought it from iTunes it is subject to the iTunes refund policy, which is essentially no refunds. However, since it is Apple’s first ‘Pro App’ they are making some exceptions.Read More »
If you are at all interested in film or video you know already that Apple’s Final Cut Pro has a 95%+ approval rating from its users and 54% market share. Tuesday Apple announce an update from Final Cut Pro 7 with their release of Final Cut Pro X. Evidently they think it is so good they are skipping over versions 8 and 9. As Apple likes to say, “Everything just changed in post.”Read More »
Have you ever taken a photo and felt disappointed later to find out it was out of focus? What if you could refocus the image easily days later, on the fly, however you felt like? Sounds impossible of course. That’s only because we think in a linear direction and can’t imagine anything different.
Now there is new technology that will enable the photographer to refocus shots whenever it is needed.Read More »
Traffic to Larry Jordan’s Final Cut Tutorial site spiked 24 times his expectation yesterday due to the release of Final Cut Pro X.Read More »
Big Hollywood filmakers are very worried about the impact of DSLR and the Internet on their revenue stream. In the video below the two directors Michael Bay (Transformers: Dark of the Moon) James Cameron (Avatar) discuss the problems and opportunities that 3D present.
There is a telling quote from the video below at about the 12:44 mark that shows just how worried the film industry is about the Internet as a new content delivery system:Read More »
With stars like 24‘s Kiefer Sutherland and John Hurt, Hulu TV’s The Confession demonstrates that Hollywood is getting into the webisode game in a big way. The Internet is changing everything, and the entertainment establishment is quite aware that they will lose their grip on audiences if they ignore the Internet. There are many young people that don’t even own a television set and get all of their entertainment and news on their iPad or laptop. (Who’d a thought the iPad would take off so fast?)Read More »
I suppose we all look at the world through the lens of our own experience. Coming from a stills background I find depth of field (DOF) critical in photography. In film it is a little more subtle because our mind is drawn to the story so completely (when done right) that we don’t notice the impact of music, sound effects, and DOF have on the story-telling. Case in point my little commercial on bike repair for Reser Bicycle.Read More »