Author Archives: Swainhart Christopher

Organizing Events in Final Cut Pro X

One of the first questions I had about Final Cut Pro X dealt with the way FCPX handles media storage. In FCPX parlance clips and other media are stored in collections called ‘Events’. Now I thought the term ‘bins’ made more sense, but I guess if you view film editing from the paradigm that folks are mainly editing birthday party videos, ‘Events’ makes some sense.

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The Real Death of the Music Industry

When I was a kid we were always checking out the “record store” for new albums and singles. It was a vinyl world. I would say not 78’s to clarify that I am not that old, but in reality most of today’s audience never heard of a 78 rpm record.

Digital media has had an impact, but also has changing demographics and lifestyles. There is an interesting report regarding the Real Death of the Music Industry. Read the report and draw your own conclusions.

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Save Gas, Get Fit, Ride a Bike, Edited on Final Cut Pro X

Save Gas, Get Fit, Ride a Bike, Edited on Final Cut Pro X

Reser Bicycle Outfitters was looking for another angle to promote their bike shop. I came up with the idea to try to ride the wave of discontent and frustration concerning today’s rising gas prices. So this spot was born and began airing during the Tour de France.

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Join the Fun with Reser Bicycle Outfitters

Join the Fun with Reser Bicycle Outfitters

Here is our latest 30 second spot for Reser Bicycle in the Join the Fun Series. It is a combo of the two 15 second spots with a new sound track, voice over, transitions and graphics. This was shot in two parts, mountain bike and road bike sequences. You can get the stories behind each by clicking on these BTS links for Join the Fun on a Mountain Bike and Join the Fun on a Road Bike.

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Final Cut Pro X Excels at Retiming

Even in using Motion 4’s Optical flow FCP wasn’t the greatest at slow motion. No more. With the new Final Cut Pro X slow motion is actually usable. Check out this clip of 7D footage slowed to 1%. It does a good job showing what’s under the hood of FCPX.

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Transitioning FCP Projects to Adobe Premiere Pro

Transitioning FCP Projects to Adobe Premiere ProFor professional editors that have multitudes of projects, Apple’s lack of interest in Final Cut Pro X compatibility with Final Cut Pro 7 is incomprehensible. Fortunately for them there is a lifeline: Adobe Premiere Pro CS5.5.

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Canon 5D MkII Sensor Zapped by Lasers

Do you want to cook your Canon 5D Mark II sensor permanently? Apparently there is an easy way to destroy your camera. Just go to a disco where they are shooting lasers randomly at the audience. Apparently this hapless photographer had the misfortune to be pointing his camera in the direction of the laser. Now he has a permanently etched vertical line right down the middle of the sensor of his $2500 camera.

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How to Autofocus Canon 5D Mark II While Shooting Video

While looking through the setup menus for the 100th time I found an Autofocus setting that can be applied while you are shooting video. Normally I set the lens on manual, but it is not necessary when shooting video with the 5D, the normal AF is turned off automatically.

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Last Call for Entries to Austin Film Festival

Austin Film Festival
The Austin Film Festival furthers the art and craft of film making by inspiring and championing the work of screenwriters, filmmakers, and all artists who use the language of film to tell a story. The 2011 Conference and Festival is October 20 -27. This is one of the most respected festivals in the country.

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Lightcraft Workshop Announces USB Follow Focus Controller for Canon Cameras

Lightcraft Workshop USB Follow Focus for Canon CamerasLightcraft Workshop has just released a low cost USB Follow Focus Controller for Canon Cameras. I have mentioned LCW before in my post regarding depth of field. They make a very popular and reliable variable neutral density filter.

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