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  Join the Fun on a Road Bike

Join the Fun on a Road Bike

Here is another 15 second spot for Reser Bicycle Outfitters in Newport, KY. Filmed on their Tuesday night ride June 28, 2011. All shots were “live” and done in one take. First shot in Newport, 2nd shot in Silver Grove, 3rd shot in Fort Thomas and 4th shot in Camp Springs, KY. Actually shot in this order: 1, 3, 2, 4.

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  Join the Fun on a Mountain Bike

Join the Fun on a Mountain Bike

We shot this 15 second spot at Devou Park in Covington, Kentucky. We were under a tight schedule and were waiting for a dry day. Finally the day arrived, the rain stopped, the bikers assembled and crew arrive up at 8:00 AM.

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  Bike Repair Spot

Bike Repair Spot

After the success of our Tour de France commercial we decided to extend the campaign. Our market analysis had shown that one of the main reasons folks don’t get into biking is that it is uncomfortable. We used only 30 seconds in our first spot to successfully explain how Reser can help anyone feel comfortable on a bike with the help of their professional fitters.

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  Tour de France

Tour de France

Reser Bicycle came to me a couple of weeks before last year’s Tour de France and we did some brainstorming about capitalizing on the Tour’s popularity. We talked about putting together a TV spot, but they were told by a competing marketing firm it would be prohibitive financially and impossible with such a short lead time.

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